Boss Lady Consulting Rebrands as Commonwell Marketing to Directly Serve Mission-Driven Organizations
SANTA FE, New Mexico, January 12, 2026 – Today, Boss Lady Consulting announced its official rebrand to Commonwell Marketing, marking a strategic evolution of the firm’s mission and services. The rebrand reflects a renewed focus on delivering authentic strategy and human-centered storytelling. This helps mission-driven businesses move people and bring communities together. As part of the transition, the firm’s sister brand Clarity PX will be dissolved and fully integrated into Commonwell Marketing. This will create a unified brand and service offering.
Commonwell Marketing will continue to specialize in strategic marketing, messaging, and storytelling. Their primary focus is on rural health organizations, nonprofits, and mission-driven businesses seeking meaningful growth rooted in purpose and connection.
“Our work has always been about helping organizations show up with clarity, integrity, and heart,” said Sally Mildren, Founder and CEO of Commonwell Marketing. “Commonwell Marketing better reflects who we are today and the kind of impact we want to make. We believe the most successful organizations center their strategy around brand, culture, and customer experience. We want to help build connections through strategies that move people and storytelling that brings them together.”
The rebrand aligns closely with the philosophy outlined in Mildren’s recently released book, Leading Real People: A Guide to Human Centric Leadership for Today. In the book, she emphasizes empathy, authenticity, and trust as essential components of modern leadership and organizational success.
Commonwell Marketing is also the home of The Leadership Cafe. This is a free online community and platform for leaders eager to grow with intention and connect with industry professionals. There, they can explore what it means to foster connection and growth within their place of work. The Leadership Cafe will continue to expand as a central part of Commonwell Marketing’s ecosystem of education, community, and strategic support.
About Commonwell Marketing
Commonwell Marketing is a human-centered marketing and strategy firm that helps rural health organizations, nonprofits, and mission-driven businesses. They help them grow with clarity, authenticity, and purpose. Formerly known as Boss Lady Consulting, Commonwell Marketing partners with businesses and organizations to create relatable and human brands that stand out. For more information, visit Commonwellmarketing.com or contact hello@commonwellmarketing.com.