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We believe in making your marketing work for you, not against you.

Kenzie Kidder and Rachael Ward, two members of Commonwell Marketing, lean over each other's shoulders while typing on laptops, looking up at the camera and smiling. They are part of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations.

We’re all about helping businesses like yours grow.

Whether that means providing you with the resources you need to get started or acting as your own personal marketing team, we’ve got tons of free tools for you to download and use in your business today.

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blogs

Your go-to reading for smarter marketing

Explore simple, smart insights across strategy, branding, communications, and customer experience. No fluff — just the good stuff that moves you forward.

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A portrait of Sally Mildren, founder of Commonwell Marketing. They are part of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations.

the leadership cafe podcast

binge-worthy episodes

This show delivers bite-sized strategies, candid conversations, and industry insights for leading with confidence and making real impact. Whether you’re a solo marketer or part of a small team, pull up a chair…your community is here.

i wanna listen
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webinars

Your marketing classroom

We teach the strategies and systems that move your business forward. Sessions designed to be simple, actionable, and worth your time.

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the commonwell marketing toolkit

where do you need support?

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  • Nonprofit strategy checklist
  • strategic planning template
  • marketing audit checklist
  • competitive assessment
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Budgeting and reporting in blush diamond shape
  • proving your ROI
  • Reporting Impact
  • Budget Worksheet
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  • creating an extraordinary brand whitepaper
  • brand audit worksheet
  • building an unbreakable bond with your audience worksheet
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Rachael Ward, a member of Commonwell Marketing, points to the laptop of another team member who is out of frame. There is a white curtain backdrop and a glass table.
  • event planning template
  • CX resources
  • CREATING AN EXTRAORDINARY BRAND
GET RESOURCES
Five team members of Commonwell Marketing, all dressed in beach-style clothes, smile at one another in front of palm trees.

leadership & training

the leadership cafe

a free online community for marketers

A dynamic online environment that fosters collaboration and creativity, serves expertly crafted courses that elevate your marketing skills, and creates networking opportunities between Rural Health and NPO professionals.

learn more
enter the cafe

leading real people

written by sally mildren

Built on decades of research, experience, failures, wins, and lessons, consider this book a trusted companion to help you understand how to lead the humans on your workforce and how to take care of yourself while you’re at it! Learn to lead your team for greater engagement and impact.

buy now

Inspire Your Audience with Practical, People-First Insights

From keynotes to workshops, Sally delivers research-backed insights your audience can use immediately. Perfect for nonprofits, healthcare leaders, and mission-driven teams seeking clarity, connection, and actionable guidance. Get the full details in our media kit, including speaking topics, bio, and booking information.

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our tech stack

Tools we use and love every day.

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no junk mail here. we bring real encouragement, real-talk, AND real strategies STRAIGHT TO YOUR INBOX. You in?

We want to help you grow.

We take the guesswork out of marketing so you can focus on what really matters: expanding your mission and serving your people.

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team member:

Kaytie

TITLE: Marketing Operations Lead

LOCATION: Spokane, WA

FAV THING ABOUT MY JOB: That “aha” moment when I find the most efficient solution to a client’s problem.
MY COFFEE SHOP ORDER: Iced latte with honey & cinnamon
A FUN FACT ABOUT ME: I play Dungeons and Dragons with my husband and our friends. I also enjoy creating custom cakes for friends and family.
MOST DAYS YOU CAN FIND ME: Spending time with my husband & our four daughters, reading a good book, or planning the next garden project.

team member:

Laura

TITLE: Marketing Operations

LOCATION: Colorado

FAV THING ABOUT MY JOB: Creating trackable solutions that show tangible results.
MY COFFEE SHOP ORDER: Drip coffee or a plain latte
A FUN FACT ABOUT ME: I hiked the Pacific Crest Trail
MOST DAYS YOU CAN FIND ME: Playing with my daughter, running a local trail, or sipping coffee at home.

team member:

Jenna

TITLE: Marketing Specialist
LOCATION: Indianapolis, IN
FAV THING ABOUT MY JOB: I love that every day is totally different! I love interacting with clients and learning more about what they do!
MY COFFEE SHOP ORDER: Caramel macchiato or iced matcha
A FUN FACT ABOUT ME: I am learning Spanish…on my way to being bilingual. I also have no cousins lol!
MOST DAYS YOU CAN FIND ME: Outside of work, you can find me roaming a local art museum, hosting a gathering of people, or thrifing with a takeaway coffee!

team member:

Rachael

TITLE: Social Media Specialist
LOCATION: Knoxville, TN

FAV THING ABOUT MY JOB: Helping our clients reach the right audiences brings me so much joy.

MY COFFEE SHOP ORDER: Right now it’s a hot london fog, but typically a latte with no flavor.
A FUN FACT ABOUT ME: I am fluent in Spanish and lived in Mexico for many years.
MOST DAYS YOU CAN FIND ME: Doing something active! Whether its pilates, run club, a cycle class, or a long walk with a friend.

team member:

Alyssa

TITLE: Copywriter

LOCATION: New Jersey

FAV THING ABOUT MY JOB: Translating what people say into what they meant to say

MY COFFEE SHOP ORDER: Unsweetened iced herbal tea
A FUN FACT ABOUT ME: I’m a wilderness medic
MOST DAYS YOU CAN FIND ME: Pursuing more education or at the gym.

team member:

Sally

TITLE: CEO + Chief Strategist
LOCATION: Santa Fe, New Mexico
FAV THING ABOUT MY JOB: Helping clients connect the dots of their strategy for maximum impact.
MY COFFEE SHOP ORDER: Spiced Chai Latte with Oat Milk
A FUN FACT ABOUT ME: I’m a twin, youngest of 8. I won a karaoke contest at work in Maui and placed 2nd for the all island finals.
MOST DAYS YOU CAN FIND ME: Gardening, cooking/baking, anything creative (sewing, crafts, decor, etc.) and hiking or walking.

team member:

Kenzie

TITLE: Creative + Strategic Content Lead

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.
MY COFFEE SHOP ORDER: A Cortado or Flat White
A FUN FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)

team member:

Kenzie

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.

MY COFFEE SHOP ORDER: A Cortado or Flat White
AN INTERESTING FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)