The Commonwell Marketing Title in light cornflower blue.
Two women looking at laptop discussing branding and messaging.

The secret to a brand
that truly thrives.

let's talk about it

Branding & Messaging

A focused alignment of your persona, positioning, and visual identity so your brand looks, sounds, and feels consistent everywhere it shows up.

Your brand is so much more than a logo mark and fonts.

We’re not just being dramatic… but every successful organization and team starts with absolute clarity and consistency on your brand and messaging.

This powerful work serves as the foundation for the collective impact of your organization and your marketing efforts.

Let us guess, you...

Feel unsure how to explain what you actually do.

Your offering makes sense in your head, but it falls apart when you try to put it into words.

Struggle to stand out in a crowded market.

You’re doing great work, but it’s hard to see what truly sets you apart.

Know your brand has potential, but it’s not landing.

Something feels off and you can’t tell if it’s your message, your visuals, or both.

We get it. Here’s how we can help.

Your Persona + Presence

Clarifying who you are, who you’re for, and how you show up.

Brand Alignment + Positioning

Ensuring your goals, values, and market position are aligned before tactics.

Defined Competitive Edge

Identifying what truly sets you apart, and why it matters.

Messaging Framework

Clear, usable language that supports marketing, sales, and growth.

Visual Brand Direction

Guidance on look, feel, and visual consistency.

Brand Guidelines

A clear reference point so your brand stays aligned as it grows.

Ready to transform your brand?

Let’s start by defining what makes your brand clear, confident, and aligned.

woman holding laptop to discuss branding and messaging

more ways we’ll help you thrive

Marketing Strategy

A strategic deep dive into your brand, audience, messaging, and market position so everything you build next is aligned and effective.

the strategy pack

Your Online Presence

A tailored approach that shapes how your brand is found, experienced, and chosen across every digital touchpoint.

Level up my online presence

Customer experience

A comprehensive assessment of how people find, choose, and move through your business — uncovering friction points, competitive advantages, and clear opportunities for growth.

Learn more

Want to talk it over first?

Grab a free 15 minute chat with someone on our team.

let's connect
Facebook Instagram Linkedin Youtube Pinterest

team member:

Kaytie

TITLE: Marketing Operations Lead

LOCATION: Spokane, WA

FAV THING ABOUT MY JOB: That “aha” moment when I find the most efficient solution to a client’s problem.
MY COFFEE SHOP ORDER: Iced latte with honey & cinnamon
A FUN FACT ABOUT ME: I play Dungeons and Dragons with my husband and our friends. I also enjoy creating custom cakes for friends and family.
MOST DAYS YOU CAN FIND ME: Spending time with my husband & our four daughters, reading a good book, or planning the next garden project.

team member:

Laura

TITLE: Marketing Operations

LOCATION: Colorado

FAV THING ABOUT MY JOB: Creating trackable solutions that show tangible results.
MY COFFEE SHOP ORDER: Drip coffee or a plain latte
A FUN FACT ABOUT ME: I hiked the Pacific Crest Trail
MOST DAYS YOU CAN FIND ME: Playing with my daughter, running a local trail, or sipping coffee at home.

team member:

Jenna

TITLE: Marketing Specialist
LOCATION: Indianapolis, IN
FAV THING ABOUT MY JOB: I love that every day is totally different! I love interacting with clients and learning more about what they do!
MY COFFEE SHOP ORDER: Caramel macchiato or iced matcha
A FUN FACT ABOUT ME: I am learning Spanish…on my way to being bilingual. I also have no cousins lol!
MOST DAYS YOU CAN FIND ME: Outside of work, you can find me roaming a local art museum, hosting a gathering of people, or thrifing with a takeaway coffee!

team member:

Rachael

TITLE: Social Media Specialist
LOCATION: Knoxville, TN

FAV THING ABOUT MY JOB: Helping our clients reach the right audiences brings me so much joy.

MY COFFEE SHOP ORDER: Right now it’s a hot london fog, but typically a latte with no flavor.
A FUN FACT ABOUT ME: I am fluent in Spanish and lived in Mexico for many years.
MOST DAYS YOU CAN FIND ME: Doing something active! Whether its pilates, run club, a cycle class, or a long walk with a friend.

team member:

Alyssa

TITLE: Copywriter

LOCATION: New Jersey

FAV THING ABOUT MY JOB: Translating what people say into what they meant to say

MY COFFEE SHOP ORDER: Unsweetened iced herbal tea
A FUN FACT ABOUT ME: I’m a wilderness medic
MOST DAYS YOU CAN FIND ME: Pursuing more education or at the gym.

team member:

Sally

TITLE: CEO + Chief Strategist
LOCATION: Santa Fe, New Mexico
FAV THING ABOUT MY JOB: Helping clients connect the dots of their strategy for maximum impact.
MY COFFEE SHOP ORDER: Spiced Chai Latte with Oat Milk
A FUN FACT ABOUT ME: I’m a twin, youngest of 8. I won a karaoke contest at work in Maui and placed 2nd for the all island finals.
MOST DAYS YOU CAN FIND ME: Gardening, cooking/baking, anything creative (sewing, crafts, decor, etc.) and hiking or walking.

team member:

Kenzie

TITLE: Creative + Strategic Content Lead

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.
MY COFFEE SHOP ORDER: A Cortado or Flat White
A FUN FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)

team member:

Kenzie

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.

MY COFFEE SHOP ORDER: A Cortado or Flat White
AN INTERESTING FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)