There’s No Rural Health Transformation Without Engagement — Here’s How We Help
Rural Health Transformation is one of the most ambitious initiatives in healthcare today. And if your organization has received an RHT sub-award, you already know the pressure: new programs to launch, staff to recruit, technology to roll out, and patients to bring along…all on a grant timeline with real reporting deadlines. And the first one is just around the corner on October 1, 2026!
The hard truth? Even the best-designed RHT project can fall flat if the people it’s meant to serve don’t understand it, trust it, or feel connected to it.
That’s where Commonwell Marketing comes in.
We Build the Plan That Gets People There
At Commonwell, we specialize in change strategy, communications, and marketing for rural and community health organizations. We’ve spent decades helping healthcare teams do the hard, human work of bringing people along — staff, providers, patients, and community members alike.
Whether you’re:
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- Launching a new program or care line
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- Building new partnerships or community engagements
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- Rolling out technology or workflow changes
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- Engaging patients in care management
…your RHT project only succeeds when the right people are informed, engaged, and ready to act.
Discrete Projects That Launch in Weeks, Not Months
We know grant timelines don’t wait. That’s why every engagement we take on is built around a disciplined framework refined over decades of work in healthcare and with rural health organizations, scoped to your specific project, budget period, and goals.
Nervous about showing results for Budget Period 1 by September 30, 2026? We offer fixed-timeline, fixed-budget project scopes so you can demonstrate real progress come October.
Our services include:
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- Market Insights and Research
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- Campaign Development
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- Referral Campaigns (B2C and B2B)
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- Branding and Graphic Design
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- Internal and External Communication Strategy
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- Patient Adoption Campaigns / Patient Experience
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- Outreach Strategy
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- Scenario Communication Planning
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- Partnership Projects
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- Care Line Campaigns
- We will provide the results you need that aligned to your state’s compliance needs and deliver dashboards and reporting so thee is no guesswork when it comes to impact.
- Care Line Campaigns
Grant-Fundable and Compliance-Ready
One of the questions we hear most: Can we actually pay for this with our award?
Yes. Our work can be funded directly from your sub-award. We can provide you with scope language and budget detail you can write directly into your award, and we’ll make sure everything aligns with your state’s compliance and reporting requirements.
A Team That Has Lived Your World
Our founder, Sally Mildren, brings more than 20 years in healthcare — first as a traumatic brain injury and rehab therapist, then as a marketing leader and executive across hospitals, clinics, statewide systems, a Medicaid health insurer and an agency CEO serving rural health and nonprofits. We don’t just understand healthcare marketing. We’ve been in your shoes, working with communities, partners, patients, and staff to ensure smooth transitions and actionable change.
Based in Montana, we proudly serve rural health organizations across the Mountain West and Pacific Northwest.
Some of our recent impact:
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- 13x return on ad spend for a Critical Access Hospital (CAH)
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- Census doubled for an at-risk pediatric hospital in a rural market
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- 35% revenue increase for a CAH rehab unit in a single quarter
- Impactful new messaging and campaign design for a rural hospital and clinic system to share new core values and mission (case study in progress on impact to marketing spend)
- 35% revenue increase for a CAH rehab unit in a single quarter
Ready to Take Action?
Download our RHT Partner Flyer to see how Commonwell Marketing can support your transformation work.
Then reach out. Come with your RHT project plan — we’ll help you leave with a scoped outline and budget range in just 15 minutes.
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