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How Do I Find My Organization’s Voice?

Donations flatline or engagement drops? Discover when a brand refresh isn’t the answer, and what strategy, messaging or leadership alignment really drive change.
Boss Lady Consulting Rebrands as Commonwell Marketing to Directly Serve Mission-Driven Organizations
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​​Do I Need a Rebrand or Something Else?
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Why Research Matters: You Can’t Create Belonging Without Knowing Your Audience
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The Science of Belonging: Why Emotionally Connected Customers Are Twice as Valuable
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The Five Neurochemical “Triggers” Every Marketer Should Understand
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Storytelling Mistakes That Make Audiences Feel Excluded (and How to Fix Them)
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team member:

Kaytie

TITLE: Marketing Operations Lead

LOCATION: Spokane, WA

FAV THING ABOUT MY JOB: That “aha” moment when I find the most efficient solution to a client’s problem.
MY COFFEE SHOP ORDER: Iced latte with honey & cinnamon
A FUN FACT ABOUT ME: I play Dungeons and Dragons with my husband and our friends. I also enjoy creating custom cakes for friends and family.
MOST DAYS YOU CAN FIND ME: Spending time with my husband & our four daughters, reading a good book, or planning the next garden project.

team member:

Laura

TITLE: Marketing Operations

LOCATION: Colorado

FAV THING ABOUT MY JOB: Creating trackable solutions that show tangible results.
MY COFFEE SHOP ORDER: Drip coffee or a plain latte
A FUN FACT ABOUT ME: I hiked the Pacific Crest Trail
MOST DAYS YOU CAN FIND ME: Playing with my daughter, running a local trail, or sipping coffee at home.

team member:

Jenna

TITLE: Marketing Specialist
LOCATION: Indianapolis, IN
FAV THING ABOUT MY JOB: I love that every day is totally different! I love interacting with clients and learning more about what they do!
MY COFFEE SHOP ORDER: Caramel macchiato or iced matcha
A FUN FACT ABOUT ME: I am learning Spanish…on my way to being bilingual. I also have no cousins lol!
MOST DAYS YOU CAN FIND ME: Outside of work, you can find me roaming a local art museum, hosting a gathering of people, or thrifing with a takeaway coffee!

team member:

Rachael

TITLE: Social Media Specialist
LOCATION: Knoxville, TN

FAV THING ABOUT MY JOB: Helping our clients reach the right audiences brings me so much joy.

MY COFFEE SHOP ORDER: Right now it’s a hot london fog, but typically a latte with no flavor.
A FUN FACT ABOUT ME: I am fluent in Spanish and lived in Mexico for many years.
MOST DAYS YOU CAN FIND ME: Doing something active! Whether its pilates, run club, a cycle class, or a long walk with a friend.

team member:

Alyssa

TITLE: Copywriter

LOCATION: New Jersey

FAV THING ABOUT MY JOB: Translating what people say into what they meant to say

MY COFFEE SHOP ORDER: Unsweetened iced herbal tea
A FUN FACT ABOUT ME: I’m a wilderness medic
MOST DAYS YOU CAN FIND ME: Pursuing more education or at the gym.

team member:

Sally

TITLE: CEO + Chief Strategist
LOCATION: Santa Fe, New Mexico
FAV THING ABOUT MY JOB: Helping clients connect the dots of their strategy for maximum impact.
MY COFFEE SHOP ORDER: Spiced Chai Latte with Oat Milk
A FUN FACT ABOUT ME: I’m a twin, youngest of 8. I won a karaoke contest at work in Maui and placed 2nd for the all island finals.
MOST DAYS YOU CAN FIND ME: Gardening, cooking/baking, anything creative (sewing, crafts, decor, etc.) and hiking or walking.

team member:

Kenzie

TITLE: Creative + Strategic Content Lead

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.
MY COFFEE SHOP ORDER: A Cortado or Flat White
A FUN FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)

team member:

Kenzie

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.

MY COFFEE SHOP ORDER: A Cortado or Flat White
AN INTERESTING FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)