Creating relatable and human
brands that stand out.

Our story.

Commonwell Marketing was founded on a simple truth: when people thrive, businesses and organizations thrive, and the whole community flourishes.

We believe the most successful organizations center their strategy around brand, culture, and customer experience. And we have seen it play out for nonprofits to Fortune 100 companies. When humans and connection remain the center of your marketing and business strategy, you will grow in engagement and in revenue.

We are here to help you build your vision in a way that helps you connect deeply, show up consistently and grow sustainably.

You don’t need louder, you need smarter.

Nonprofits . rural health . mission-driven brands . Nonprofits . rural health . mission-driven brands . Nonprofits . rural health . mission-driven brands . Nonprofits . rural health . mission-driven brands . Nonprofits . rural health . mission-driven brands . Nonprofits . rural health . mission-driven brands .

People want
something to belong to.

We help you build connection through strategy that moves people and storytelling that brings them together.

That's marketing that actually works.

a venn diagram of brand, experience and culture

Leading your organization is your passion;

the art and science of integrated marketing is ours.

Two women look at a Mac computer screen while sitting at a glass table near a white curtain. Just out of frame, two other people work on laptops. They are part of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations.

Integrated marketing

What is integrated marketing?

It’s an approach that considers all of your goals, your customers, the market and your budget and helps prepare the best route to get you to your win.

It’s the “anti-silver bullet” approach, understanding that consumers and their needs are changing, channels are shifting, and the noise is increasing.

We map out a path to success that integrates organic, paid, traditional, technology, internal and external communications, and content marketing to ensure your story cuts through the noise and builds community.

it's part art

From inspiring and gorgeous designs to playful and informative stories or videos, marketing and branding is part art and our team has that in spades!

Everything from your brand design to gorgeous storytelling around your impact is expertly designed and crafted for impact so you can focus on the work that only you can do — leading your organization with heart.

Two women, whose faces are out of view, sit on a tan couch. One holds a cup of black coffee and the other holds a grey Mac laptop. One is wearing checkered pants and the other is wearing blue jeans. They are part of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations. They are part of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations.
Two women face the camera, smiling. One is writing in a pink notebook and the other is typing on a laptop. Out of focus in the foreground, two more people with blonde hair sit at a glass table. They are part of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations.

It's part science

Belonging is not just a feeling – it’s a neurochemical state created in your brain. When you feel valued, included or understood, your brain responds. Likewise when you feel safe, curious, joy or empathy, your brain responds.

It’s why the way you tell your story is vital. How you show up in every. single. opportunity is important.

Our team understands the science and we stay on top of the shifting trends, best practices and evidence to know what will (or won’t) work for your brand.

Meet the commonwell team

Sally

ceo + founder

Laura

marketing operations

kenzie

creative content lead

rachael

social media specialist

Jenna

marketing specialist

Alyssa

Copywriter

The Commonwell Marketing logo, featuring a peach-colored flower and white 'C' and 'W' stylized lettering. Commonwell Marketing is a marketing team that focuses on rural health, nonprofits, and mission-driven organizations.
Sally Mildren, Founder of Commonwell Marketing, a team that focuses on nonprofits, rural health, and mission-driven organizations, wears a tan shirt and denim jeans and sits backwards on a tan chair.

A note from our founder.

You’ve heard the adage, “marketing is part science and part art”. So is belonging.

There are truly different parts of your brain that are activated when you see yourself in a group, when you feel like you belong, when you witness empathy, or hear a story that triggers feelings of safety, connection, or impact. There is something profound about a brand that can tap into these emotions and help create a sense of connection, of belonging. It’s frankly the only way you will stand out in a crowded, divided, and noisy world today.

For mission-driven and heart-centered organizations, this would seem like a given. But we’ve seen many that get so wrapped up in the “doing” of the mission that they don’t capture and tell the story of their impact or the good they are putting into the world. Your story is part of the mission – it’s the frame that captures and brings to life your purpose, inviting others into your world and expanding your impact.

Helping brands change their story impacts their staff, their clients, their communities, and truly, changes the world.

Let’s change the world together.

Sally

The Meaning Behind Commonwell.

Across cultures and throughout history, the community well was more than a source of water, it was a source of life. It was where stories were shared, culture was shaped, and relationships were formed. A place people built together, protected together, and depended on together. The well symbolized abundance, resilience, and shared prosperity.

In many ways, mission-driven organizations, nonprofits, and rural health communities play the same role today. They are gathering places where people come to serve, to lead, to give, and to work toward the common good. They sustain communities. They help them thrive.

Commonwell Marketing was named for this tradition. We believe meaningful work happens where trust is built, voices are heard, and impact is shared. We exist to help organizations strengthen their communities, amplify their stories, and grow sustainably.

We invite you to gather with us at the well.
Welcome to the Commonwell, where brands come to thrive.

Kenzie Kidder, a member of a marketing team that focuses on rural health, nonprofits, and mission-driven organizations, types on a laptop.

Ready to talk strategy?

Let’s see if we’re a win-win match made in heaven. Get started with a free 15-minute discovery call.

team member:

Laura

LOCATION: Colorado

MY COFFEE SHOP ORDER: Drip coffee or a plain latte
A FUN FACT ABOUT ME: I hiked the Pacific Crest Trail

team member:

Jenna

LOCATION: Indianapolis, IN
MY COFFEE SHOP ORDER: Caramel macchiato or iced matcha

team member:

Rachael

LOCATION: Knoxville, TN

team member:

Alyssa

TITLE: Copywriter

LOCATION: New Jersey
MY COFFEE SHOP ORDER: Unsweetened iced herbal tea
A FUN FACT ABOUT ME: I’m a wilderness medic
MOST DAYS YOU CAN FIND ME: Pursuing more education or at the gym.

team member:

Sally

MY COFFEE SHOP ORDER: Spiced Chai Latte with Oat Milk

team member:

Kenzie