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Category: Strategy

Using Neuroscience to Help Your RHTP Project Succeed

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Using Neuroscience to Help Your Rural Health Transformation Program Projects Succeed Rural Health Transformation Programs have submitted their first updates and in most states are awarding the initial projects to lead organizations. This is where things get really fun. As committees are planning and building infrastructure, it is important to know and consider your target […]

No Transformation Without Engagement – RHTP Support

rural health transformation logo includes a graphic of a rural field and a windmill image behind it.

There’s No Rural Health Transformation Without Engagement — Here’s How We Help Rural Health Transformation is one of the most ambitious initiatives in healthcare today. And if your organization has received an RHT sub-award, you already know the pressure: new programs to launch, staff to recruit, technology to roll out, and patients to bring along…all […]

How Do I Find My Organization’s Voice?

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Donations flatline or engagement drops? Discover when a brand refresh isn’t the answer, and what strategy, messaging or leadership alignment really drive change.

Brand Strategy and 3 Months of Implementation

The Impact of Brand Strategy and 3 MONTHS OF IMPLEMENTATION Client Industry: Professional Services The Challenge: The client needed aligned brand vision and consistent implementation to build their online community and increase brand awareness. The Goal: Establish a strong brand foundation and drive measurable growth across digital channels. The Strategy: Brand strategy with 3 months of implementation including competitive […]

27% Revenue Increase From an Integrated Campaign

27% revenue increase from an INTEGRATED CAMPAIGN Client Industry: Rural Health The Challenge: A small, rural hospital needed to grow referrals and patient volume to a specific care line in a market with challenging access to services. The Goal: Increase revenue by growing referrals and patient volume. The Strategy: An integrated outreach and referral campaign targeting B2B and […]

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team member:

Kaytie

TITLE: Marketing Operations Lead

LOCATION: Spokane, WA

FAV THING ABOUT MY JOB: That “aha” moment when I find the most efficient solution to a client’s problem.
MY COFFEE SHOP ORDER: Iced latte with honey & cinnamon
A FUN FACT ABOUT ME: I play Dungeons and Dragons with my husband and our friends. I also enjoy creating custom cakes for friends and family.
MOST DAYS YOU CAN FIND ME: Spending time with my husband & our four daughters, reading a good book, or planning the next garden project.

team member:

Laura

TITLE: Marketing Operations

LOCATION: Colorado

FAV THING ABOUT MY JOB: Creating trackable solutions that show tangible results.
MY COFFEE SHOP ORDER: Drip coffee or a plain latte
A FUN FACT ABOUT ME: I hiked the Pacific Crest Trail
MOST DAYS YOU CAN FIND ME: Playing with my daughter, running a local trail, or sipping coffee at home.

team member:

Jenna

TITLE: Marketing Specialist
LOCATION: Indianapolis, IN
FAV THING ABOUT MY JOB: I love that every day is totally different! I love interacting with clients and learning more about what they do!
MY COFFEE SHOP ORDER: Caramel macchiato or iced matcha
A FUN FACT ABOUT ME: I am learning Spanish…on my way to being bilingual. I also have no cousins lol!
MOST DAYS YOU CAN FIND ME: Outside of work, you can find me roaming a local art museum, hosting a gathering of people, or thrifing with a takeaway coffee!

team member:

Rachael

TITLE: Social Media Specialist
LOCATION: Knoxville, TN

FAV THING ABOUT MY JOB: Helping our clients reach the right audiences brings me so much joy.

MY COFFEE SHOP ORDER: Right now it’s a hot london fog, but typically a latte with no flavor.
A FUN FACT ABOUT ME: I am fluent in Spanish and lived in Mexico for many years.
MOST DAYS YOU CAN FIND ME: Doing something active! Whether its pilates, run club, a cycle class, or a long walk with a friend.

team member:

Alyssa

TITLE: Copywriter

LOCATION: New Jersey

FAV THING ABOUT MY JOB: Translating what people say into what they meant to say

MY COFFEE SHOP ORDER: Unsweetened iced herbal tea
A FUN FACT ABOUT ME: I’m a wilderness medic
MOST DAYS YOU CAN FIND ME: Pursuing more education or at the gym.

team member:

Sally

TITLE: CEO + Chief Strategist
LOCATION: Santa Fe, New Mexico
FAV THING ABOUT MY JOB: Helping clients connect the dots of their strategy for maximum impact.
MY COFFEE SHOP ORDER: Spiced Chai Latte with Oat Milk
A FUN FACT ABOUT ME: I’m a twin, youngest of 8. I won a karaoke contest at work in Maui and placed 2nd for the all island finals.
MOST DAYS YOU CAN FIND ME: Gardening, cooking/baking, anything creative (sewing, crafts, decor, etc.) and hiking or walking.

team member:

Kenzie

TITLE: Creative + Strategic Content Lead

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.
MY COFFEE SHOP ORDER: A Cortado or Flat White
A FUN FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)

team member:

Kenzie

LOCATION: Baja California, Mexico

FAV THING ABOUT MY JOB: I love creative projects that push me to think differently, crafting strategic campaigns that make a real impact for our clients and their audiences.

MY COFFEE SHOP ORDER: A Cortado or Flat White
AN INTERESTING FACT ABOUT ME: I’m a born-and-raised Canadian, but have called Mexico home-base for the past 10 years. In my early twenties, I spent most of my time traveling the world, exploring and living in 27 countries (and counting!).
MOST DAYS YOU CAN FIND ME: Outside of work, you’ll usually find me: on long walks, playing pickleball, cooking up something new in the kitchen, scheming home projects, or hosting dinner parties…and can’t forget the revolving door of new hobbies and sports I hyper-fixate on. (Mastering it for a few months before moving on to the next thing.)