27% revenue increase from an INTEGRATED CAMPAIGN
Client Industry: Rural Health
The Challenge: A small, rural hospital needed to grow referrals and patient volume to a specific care line in a market with challenging access to services.
The Goal: Increase revenue by growing referrals and patient volume.
The Strategy: An integrated outreach and referral campaign targeting B2B and B2C audiences through digital advertising, PPC ads, broadcast marketing, and direct meetings with case management and referral teams at area hospitals and primary payors. Client managed traditional media, collateral, video, and social media.
Here's what we did:
→ Our client managed traditional media buys, marketing collateral, video production and social media.
→ We developed an outreach and referral strategy to grow the brand awareness of services available to the broader market.
→ We implemented digital advertising, PPC ads, referral strategy, and broadcast marketing.
Here's what changed:
→ 35% Increase in new referrals in Q1.
→ ROAS of 13 on new revenue. For every dollar spent, $13 in new dollars were brought into the system.
→ 53% ROI on total revenue. $371,000+ new revenue YOY for the quarter. At that pace, they’ll make more than $1M+ in the year.
→ New referral relationships opened.
These are some pretty incredible results.
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