151%
increase in website traffic
FROM A LEAD MAGENT
Client Industry: Healthcare Services
The Challenge: The client’s lead magnet wasn’t generating meaningful results with low engagement and conversion rates.
The Goal: Transform the lead magnet strategy to drive higher website traffic, engagement, and conversions.
The Strategy: Revamped landing page to sell (not just collect emails), built nurture email automations, designed actionable emails, and refined ad strategy to attract the right audience.
Here's what we did:
→ Revamped the landing page experience to actually sell, not just collect emails.
→ Built email automations that nurture leads when they’re ready, not just after opt-in.
→ Designed emails people actually want to open and take action on.
→ Refined ad strategy to get more of the right people to click, without wasting spend. *ongoing
Here's what changed:
→ Lower bounce rates and higher engagement and conversion rates.
→ Stronger engagement and fewer unsubscribes.
→ Increased open rates, better click-through, and more leads moving through the funnel.
→ Google conversions increased by 48% and CPC decreased by 71%.
→ On meta, clicks went up 21% and impressions went up 26%
Which led to some incredible results.
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151% Increase In Website Traffic From a Lead Magnet
151% increase in website traffic FROM A LEAD MAGENT Client Industry: Healthcare Services The Challenge: The client’s lead magnet wasn’t generating meaningful results with low engagement