Boosted Search Rank BY 37% USING SEO
Client Industry: Human Services and Education
The Challenge: The client was ranking #4-20 for most keywords and needed to improve search visibility.
The Goal: Boost search rank and SEO visibility to drive more organic traffic.
The Strategy: Crafted a targeted SEO strategy, optimized existing website content for AI and readers, created 2 blogs per month using keyword research, and tracked progress to inform future content.
Here's what we did:
→ Crafted an SEO strategy to hone in on the most effective keywords for our industry and niche.
→ Implemented the strategy, starting by optimizing old website content for both AI and readers with FAQs, robust copy, and helpful links.
→ Used keyword research tools to find additional keywords that would resonate with our audience and then crafted 2 blogs/month focusing on those topics.
→ Tracked our keyword progress over time to make educated decisions on additional blog and email content, therefore improving our performance.
Here's what changed:
→ +37% SEO visibility. (US desktop Google, Jan–Jul 2025)
→ 12 keywords climbed. (8 new into top 3, 4 new into top 10)
→ Steady growth in estimated traffic on key pages. (+1.09 each)
→ Outpacing a direct competitor. (Whose visibility grew just 16%)
We're pretty proud of these results.
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